From a booth and an exhibition hall
The project photographs from the Momcozy booth show backlit arched shelves with visitors, and an LED screen with illuminated signage. The photographs from Indonesia Card Show at NICE, PIK 2 (30–31 May 2026) show a stage with an LED screen, lights, and speakers in the exhibition hall. A booth is viewed up close and competes with many neighbours, so its screen and lighting needs differ from a stage. This guide covers what to consider.
Screens for close viewing
Booth visitors often stand only one to a few metres from the screen. Using the starting rule of about 1 metre of viewing distance for every 1 mm of pixel pitch, a booth screen usually needs a finer pitch than a stage screen viewed from further away. Confirm the pitch choice with the technical team. Decide the screen position too: at eye level for product demos, or higher so it can be seen from the aisle.
- The closest visitor distance to the screen.
- Whether the screen must be visible from the aisle or opposite booths.
- The canvas size in pixels for preparing content.
Content that works on a booth
Exhibition visitors usually glance at a screen for only a few seconds as they walk past. Short looping content, a clear main message, and large text tend to work better than long videos. Many organisers limit sound levels at booths, so make sure the content still makes sense without audio. Prepare files to the screen resolution and test them before the show opens. Decide, too, who switches the screen on and off on each day of the exhibition.
Product lighting and organiser rules
General hall lighting is often flat, so additional light helps products and signage stand out. Choose a consistent white so product colours stay true, and aim fixtures so they do not dazzle visitors or staff. Before designing, read the exhibitor manual: booth height limits, hanging rules, the power allocation you need to order, and build-up and dismantling times are usually set by the organiser.
- Booth height limits and rigging rules from the organiser.
- Power to be ordered for screens and lighting.
- Build-up, opening hours, and dismantling schedule.
Send one booth brief
Combine the exhibition name, venue, booth number and size, booth design or render, exhibitor manual, and build-up schedule in one brief. Note the screen position, sample content, and areas that need dedicated lighting. Princess sales prepares an LED screen and lighting quotation after these details have been discussed with you. If a booth contractor has been appointed, include their contact so structure, power, and installation timing can be coordinated from the start.
